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Effective Job Postings: Top 4 Dos and Don’ts for Attracting the Right Candidates


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A well-crafted job posting is crucial in attracting the right candidates. As organizations aim to present themselves as employers of choice, the job description often serves as the first point of contact with potential talent. To help you make a strong impression, we've distilled key insights into creating effective job postings, guided by four essential dos and don'ts.


The Dos: Effective Job Posting


  1. Be Clear and Specific

    Precision is crucial. Clearly outline the job responsibilities and required qualifications using straightforward language. This will attract candidates who meet your criteria and set a transparent foundation for what the job entails.

  2. Highlight Company Culture

    Compelling job postings offer insight into your company's culture. Describe your organization's values, work environment, and any distinctive aspects that make it an appealing place to work. This aids potential candidates in assessing whether their ethos aligns with your organization's.

  3. Include Key Skills and Qualifications

    Focus on the essential skills and qualifications needed for the role. Avoid overwhelming candidates with an extensive list of requirements. Instead, prioritize the core competencies that are crucial for success in the position.

  4. Provide Clear Application Instructions

    Make it easy for candidates to apply by providing clear, step-by-step instructions. Specify what materials are needed, how to submit them, and any deadlines. This streamlines the application process and ensures you receive complete submissions.


The Job Description Don’ts


  1. Including Jargon and Buzzwords

    While industry-specific terminology may seem appealing, it can alienate qualified candidates who might not be familiar with certain jargon, especially if jargon exists only in your organization. Keep language simple and accessible to broaden your reach and attract a diverse pool of applicants.

  2. Using Overly Broad Descriptions

    Vague job descriptions can lead to misunderstandings and a mismatch between candidate expectations and job reality. Ensure your description is detailed enough to convey the precise nature of the role and the skills needed.

  3. Unnecessary Qualifications

    Listing unnecessary or excessive qualifications may deter capable candidates from applying. Focus on the essential requirements for the role and avoid including non-essential preferences.

  4. Negative Language

    The tone of your job posting should be positive and inviting, avoiding discouraging or critical language. Instead, emphasize the opportunities and positive aspects of the role and your organization.


Job postings that truly work are structured, specific, informative, and transparent. Remember, it’s essential not only to find the right fit but also to create a positive impression of your nonprofit in the eyes of potential employees.


Our team of Organizational Development experts can assist! At ATS+Partners, we are committed to helping organizations create job descriptions that not only attract but also engage the right talent.


If you need help crafting a compelling job posting that meets your specific requirements, our team of experts is ready to assist you. Get in touch with us today to ensure that your job descriptions are clear, compelling, and in line with your hiring objectives. Let us assist you in finding the perfect candidates for your available positions.

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